Why Do Postcards Work So Well?
Look At This:
#1 - It is much easier to read a postcard at a glance than to open an envelope and as a result postcards are usually read.
#2 - Postcards are much less intrusive than e-mail and they have much less competition. In fact, people have become turned off to advertising spam in their e-mail.
#3 - Unlike e-mail, postcards can take on any size, color, gloss or graphic.
#4 - You can create, print and mail postcards without a big investment. At the same time, postcards when used consistently can produce some impressive results (or Return On Investment).
Why Postcard Wiz Postcards Are So Popular and Effective?
#1 - They are eye-catching - Dynamic graphics is what we specialize in here at The Postcard Wiz.
#2 - They are simple - It is a postcard not a novel. You must pretend that every word is costing you $1,000. A jumble of information won't be read. You must use simple, bold headlines and then share a few other details.
#3 - They are timely - If you have a specific date that is relevant for your customers, use it. People respond to deadlines.
#4 - They are two-sided - We always use both sides of a postcard but not every inch. Use one side like a poster and the other for a few details.
#5 - They are multifaceted - A postcard can double as a coupon, gift certificate or event ticket. Ask people to present the card to claim an offer. It is an easy way to measure effectiveness.
#6 - They are backed by over 20 years of Direct Mail Marketing expertise here at The Postcard Wiz. Statistics still prove that Postcards remain one of the most viable and cost effective sales tools used today. |